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Corporate Gifting During Chinese New Year – Part 1

Chinese New Year, or “Chun Jie” which literally means Spring Festival celebrates the coming of spring and a fresh start to one’s life.  This was a time for the Chinese to congratulate each other and themselves on having passed through another year, a time to finish out the old, and to welcome in the New Year. 

Other than traditional festivities, the Chinese will decorate their homes in colours of red and gold, paste poetic “Spring Couplets”, a tray of togetherness filled with special foods are some examples.  It is also a time of exchanging meaningful gifts between business partners.  Giving candy trays filled with special food items of significance are good for strengthening ties.

Completely lost what to give your clients this Chinese New Year?  Get hints from the Chinese New Year traditions, auspicious sayings and food.   

A very nice gift will be a “ba qua” box filled with chinese new year’s goodies.  The box is also written with a Chinese character with a auspicious meaning.  “Fu” brings blessing, good fortune and good luck to the recipient.

Click here for other corporate gift ideas for Chinese New Year


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